Advertisements

Kesan! features only one advertisement (for mobile phones) but visit any online magazine and newspaper and you will see many advertisements, often using particular techniques to try to attract the attention of the reader.

Have students explore the online newspaper and magazine sites (see Resources section) and offline magazines if available, to make an advertisement collection or 'gallery'. Consider:

What types of products are most often advertised?

What language is used in advertisements? Collect key words / persuasive techniques.

What techniques do online advertisers use to attract attention for their products? How do these compare with advertisements in a traditional paper-based medium?

What effect does advertising have on young people?

Many of the products being advertised are well-known brands. What does this mean?

In what ways might global companies influence and change personal and national identity and culture in different countries?

Offline: Cut out pictures of a range of products from magazines and have students create an advertisement for that product in Indonesian, using persuasive techniques and appropriate language.

Online: Where students can gain support to do so, have them create an animated advertisement or web-advertisement, once again using persuasive techniques and appropriate language.

Display students' advertisements and discuss which are most successful and why.

Assessment for learning:

Considering students advertisements and their discussion, assess the extent to which students:

• identify persuasive advertising techniques
• apply these to the creation of an Indonesian advertisement
• use appropriate Indonesian with correct spelling
• explain clearly their ideas on the effect of advertising on personal identity.

Provide feedback for students.